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Twin Programme

Digital Marketing for Networked Businesses

The marketing profession is subject to more and more new forces and developments. The most important of these forces over the past twenty years have been the explosive growth of the internet as a commercial platform and the development of information and communication technologies. The widespread adoption of the internet and new digital technologies by organizations, governments and the public has resulted in the increasing digitalization of people’s lives and in the development of vast social and business digital networks. The module will: • Introduce you to marketing in these kinds of technology-mediated environments; • Provide you with a thorough foundation for setting up, executing and controlling marketing activities in networked marketplaces; • Identify areas of business focus. Such processes require advanced skills and knowledge of e- commerce and social media strategies and the basic understanding of the technology context.

Bachelor second & third year

Faculty of Behavioural Management and Social Sciences

Applied Sciences 

15

Quartile 2A - 2016-2019

For students of (International) Business Administration or a related bachelor’s programme who completed at least 60 EC at their home programme and have basic knowledge of Marketing Management

English

IELTS 6.0 or TOEFL iBT 80

To be paid at home institution

The Courses

Students of the DMNB Module are expected upon completion to:

A. Recognize and understand the evolution of the Marketing practice as a result of new technologies and changing customer behavior

B. Understand developments in ICTs that are likely to have an impact on the present and future marketing strategies.

C. Recognize and evaluate the main trends in the ICT domain likely to affect the future marketing activities

D. Understand the dimensions and main issues of Digital Marketing in Web 1.0 and Web 2.0 environments

E. Analyze a real-world problem and develop comprehensive E-Commerce and Social Media Marketing solutions on strategic and operational level.

F. Understand and apply an AdWords web campaign

G. Understand and apply basic Web Analytics methods

H. Be able to design ethical digital marketing strategies for businesses operating in networked environments

How to apply

To apply for an exchange programme, you will have to follow these seven steps:

1. Pre-application phase: 6 - 4 months before arrival

2. Nomination: 6 - 3 months before arrival

3. Application phase: 6 - 3 months before arrival

4. Assessment phase: 4 - 2 months before arrival

5. Acceptance or rejection: 3 - 2 months before arrival

6. Preparation to arrival phase: 3 - 1 month(s) before arrival

7. Upon arrival and during your stay at the UT

Apply now!

University of Twente

The Netherlands

University of Twente is a university located in Enschede, Netherlands and partner of the European Consortium of Innovative Universities (ECIU).

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