Two topics – with related groundfield concepts, methods and/or tools – will be covered in the context of a selected innovation or entrepreneurial case study:
- One fixed and common topic: Assessing the impact of a technology on an industry, market and/or organization, the support and barriers to its deployment, the influence on a specific goal/agenda (technology transfer, existing industry, new company, etc.)
- One case-dependent topic: pertaining to market / business environment analysis (main forces affecting the business, suppliers, partners, competition, environmental issues), sustainability and social issues, business modeling, go-to-market strategies, etc.
