The course introduces students to marketing and consumer behavior. Central in the course is the process and activities consumers engage in when acting on today´s markets e.g., selecting, purchasing, using, evaluating, and disposing products and services. At the core of consumer behavior is the study of how the world is influenced by the actions of marketers and the understanding of the wider role of consumers, consumption culture and consumerism in todays world.
The course gives a broad introduction to the field of management control of organisations and focuses on different theories, models and concepts which can be used by the management of an organisation to achieve
organisational goals. It also includes an analysis and discussion of the limitations and shortcomings of traditional means of control. The course
covers a wide range of topics related to the management control environment and control process. The topics covered include models for control, organising for financial responsibility, performance measurement, incentive systems, control in different contingencies, Activity Based Costing, Balanced Scorecard etc.
The course introduces students to service management and marketing. The focus of the course concerns how firms can co-create value with their customers to provide unique customer experiences. In addition the course covers topics such as new service development, service quality, service recovery and the use of different market channels. The core of service is the interaction between customers, employees and the service scape and the different roles that both customers and employees can adopt.
The course gives an introduction to the expanding field of project management and the analysis of problems in project management and project-based companies, such as the management of single projects, risk management, and the management and organisation of project-based firms. Students will learn to analyse different projects and project environments, to understand and analyse different types of logics management logic used in project management and to understand and analyse the specific characteristics of project-based companies.
The application for spring semester 2017 will open in September with application deadline October 15. If you are selected by your home university please ask them to nominate you to firstname.lastname@example.org. All nominated students will receive an email as soon as the application form opens.
When you have been selected by your home university, the application procedure will be as follows:
1. Search for courses in the course list above. Please see under "Course information and timetable" in the left hand menu before you choose your courses. Note that full-time courses at Faculty of Arts and Sciences run during four (4) periods per semester. You can choose only one full-time course for each period.
2, Check the specific requirements for each course that you want to study and make sure that you are eligible for all courses that you select.
3, Fill out the application form on-line which will open in September. The application form includes personal data, academic background, choice of courses and the period of study for your stay at Linköping University.
4, Upload the required documents:
- Transcript of records of all university education
- Proof of English*
- List of ongoing courses
- Degree certificate if applicable
All documents need to be scanned into one pdf file.
5. If you want to apply for accommodation through Linköping University make sure to cross that box on the application form. Please note that you also need to apply and sign up with other landlords and check the notice boards. Linköping University cannot guarantee accommodation.
6. Submit the form. A print-out version of your application will open for your reference.
7. Deadline for Spring semester 17 is 15 October 2016, 23.59 o´clock (UTC+2h).
8. Information and admission documents will be send during November 2016.
Linköping University is a state university in Linköping, Sweden. Linköping University was granted full university status in 1975 and is now one of Sweden's larger academic institutions.More information